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In 2013, Netflix began its expansion into the film and television production industries. By 2016, the video-streaming giant was releasing more original series and films than any other network or cable channel, and – needing to rapidly expand their infrastructure – elected to do so at a new 14-story Hollywood office tower called ICON.


• Design A/V systems that accommodate a wide variety of sources, including computers, gaming consoles, portable devises, baseband video and direct fiber-feeds.
• Design technical furniture and console layout in editing bays for ergonomic and efficient usage for both audio & video editing.
• Flex the on-site workforce and off-site pre-fabrication of equipment racks to accommodate ongoing construction schedule changes and compressed timelines.
• Deliver finished screening rooms to meet a fixed, non-moveable deadline for a major corporate event.

Netflix partnered with MIZZEN for the design and deployment of their content screening rooms & audio edit bays at ICON, which are integral parts of Netflix’s content evaluation processes. MIZZEN’s Engineering team interfaced with chief architects Gensler Architects to execute the A/V design work & related conduit designs. To rapidly accommodate client changes and meet deadline pushes, design work was executed through MIZZEN’s CAD accelerator platform: MizzenAITM. MIZZEN’S on-site Integration team was comprised of two project managers, two on-site engineers, and 24 installation technicians working (7) days per week in order to meet Netflix’s compressed construction timelines, completing the integration on-time and under budget.


The 14-story, 323,000 sq. ft. ICON at Sunset Bronson Studios was completed in 2017. Highlighting the digital production facilities is the 120-seat main screening theater, which is Hollywood’s largest of its kind and the largest built since the 1920s. The facility’s (3) large cinema-grade theaters include:


• Cinema-class 4K projectors & Dolby Atmos Certification
• State-of-the-art surround-sound processors driving as many as 58 speakers per theater
• 120-seat main theater
• Crestron control systems to direct and manage the infrastructure
• Dual-purpose coloring-bay usage capabilities in the 2nd floor theater


Netflix’s 8-seat, Dolby Atmos Certified screening rooms were designed around 80″ 4K TVs and 7.1.4 audio systems to emulate a comfortable, high-end consumer living room. All the same sources, controls and connectivity were accounted for in these rooms by locating small racks within custom office furniture.


The audio edit bays integrated span eight stories and include:
• 5-bay / 16-Channel Avid S6 consoles with control module and surround-sound panning module
• Dante Audio and Dante Intercom interfaces
• 7.1.4 Dolby Atmos audio mixing capabilities with DCI 4K 4096 x 2160 video playback
• Dual functionality as audio mix bays and a video edit bays
• Custom technical furniture designed and installed for a dual-purpose audio and video editing workflow
• Multi-speaker configurations to enable QC tests prior to content release
• Room shape / angles acoustically designed to eliminate standing waves
• Acoustically treated walls


Netflix has retained MIZZEN in an ongoing capacity to design and implement upgrades to the initial production & technology infrastructure as expansion needs dictate.


Hollywood, CA


DriverSPG, Gensler Architects

Media & Entertainment